June 25, 2008
Portland, OR. - (June 25, 2008 ) - Chockstone Inc., a leading provider of loyalty marketing technology that enables merchants to change customer behavior to maximize revenue and profitability and RBS WorldPay, the U.S. payment processing arm of the Royal Bank of Scotland Group, today announced a strategic partnership to provide loyalty services to RBS WorldPay restaurant merchants.
Chockstone's unique loyalty platform helps further differentiate RBS WorldPay's product offering for restaurant operators, demonstrating RBS WorldPay's commitment to offering unrivaled products and service for its restaurant customer locations.
As part of the agreement, Chockstone is the recommended loyalty processing provider for RBS WorldPay's restaurant customers, providing them the tools to analyze and act upon customer transaction data in real time. The purchasing intelligence available via the Chockstone platform allows participating restaurants to influence consumer behavior and increase customer visits, spend and profits.
"At RBS WorldPay, we are constantly seeking news ways to demonstrate leadership in the ways we support our merchants, including the highest standard of service available," said Asif Ramji, SVP Prepaid and Loyalty Services. "We recognize that loyalty programs are essential to effectively attract and retain our restaurant customers. Our alliance with Chockstone and access to its proven technology will enable us to offer an even more competitive suite of business solutions to our merchants."
Chockstone provides a turnkey solution for merchants to design and launch highly-targeted point-of-sale (POS) promotions themselves through a web-based Campaign Management Tool. Once a program is deployed, marketers simply log-in, choose the promotional parameters and target audience, and submit. With Chockstone, companies of all sizes can immediately leverage customer intelligence and offer relevant promotions right at the point of sale. Merchants also have the freedom to test and refine targeted, email and receipt-based offers nationally, regionally or within a single location.
"We are proud to be associated with RBS WorldPay, one of the nation's leading payment processors, and feel that the organization's decision to partner with Chockstone further validates the quality of our marketing technology," said Jeff Lipp, CEO of Chockstone. "RBS WorldPay's heralded merchant support, combined with our loyalty card services, will enable restaurants to easily increase transaction volumes and build a more loyal customer base."
Chockstone's loyalty platform is currently available to RBS WorldPay merchants. To learn more about the Chockstone services provided at one of 46,000 merchant locations nationwide, go to https://www.chockstone.com/products.
About Chockstone
Chockstone is a loyalty marketing and technology company that enables merchants to capture, understand and change customer behavior in order to maximize guest frequency and spend. Only Chockstone allows operators to take action at the point of sale by integrating real-time analysis of guest behavior with targeted promotions. Subway, Tully's Coffee and Plaid Pantry are among the more than 46,000 merchant locations using Chockstone's innovative, proven loyalty platform to impact customer behavior and drive profitability. Headquartered in Portland, Ore., Chockstone, Inc. is a privately held corporation. For more information, please go to www.chockstone.com.
About RBS WorldPay
RBS WorldPay is a leading, single-source provider of electronic payment processing services – including credit, debit, EBT, checks, gift cards, e-commerce, customer loyalty cards, fleet cards, prepaid cards, ATM processing and cash management services. The U.S. payment processing division of the Royal Bank of Scotland Group plc, RBS WorldPay is a non-bank subsidiary of Citizens Financial Group. For more information, please visit www.worldpay.us.
Media Contacts
WorldPay
800.200.5965, x. 1210
media@worldpay.us
